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Brand / Design

Crafting a new identity for a community-led initiative

The relationship between housing and health is complex. Understanding how to build neighborhoods in a way that improves the health of residents is at the heart of the Healthy Neighborhoods Study.

Working with the Massachusetts Institute of Technology and the Conservation Law Foundation, we set to work on crafting a new identity for the initiative. The goal: establish a new sense of professionalism and credibility while driving funding to ensure future success.

Taking inspiration from the people and communities at the core of the project, we crafted a unique identity that evoked a sense of warmth, humanity, and health. We used the new design to develop a series of collateral for presenting the results and promoting the study.