The world of tax research isn’t the most exciting or approachable topic; complex rules and lengthy texts can overwhelm even the most-savvy lawyer or accountant. Add AI to the mix, and you’re really asking for trouble.
Working with North America’s leading tax research platform, we were challenged to revamp their existing brand and narrative to help excite and engage their audience.
Armed with their existing logo, we crafted a new vibrant and forward-thinking identity, website and set of templates, alongside a simple and strategic brand narrative that set a new standard for the tax research industry.
