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1 University Ave
Toronto, ON
M5J 2P1
New York
750 Lexington Ave
New York, NY
Brand / Design

Simplifying the world's most complex
shipping and logistics networks

The team at Azarc is no stranger to tackling the world’s shipping and logistics issues; Their automated shipping solution is currently being rolled out with customers that include the UK government, DHL, and Airbus to address major port and transport issues in Europe, Africa, and South America.

Working with the team across three continents, we helped elevate their brand and bring clarity and strategy to their offering by defining their purpose, mission, vision, values, and brand archetype. We developed a unique identity for both their master brand Azarc and platform Verathread, including a unique ownable element, custom iconography, photography, and a series of collateral for future marketing efforts.