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#BuckleUp - Recruitment Video

A career at AutoTrader isn’t for the “Sunday drivers” or those looking to fulfill the status quo. Recognized as one of “Canada’s Great Places to Work” the team was looking to showcase their new office, diverse leadership, and innovative spirit in an effort to continue to recruit the best and brightest.

Working closely with the team, we landed on a campaign platform of #BuckleUp to effectively capture the high-energy, dynamic and challenging nature of life at AutoTrader. We scripted, captured, and produced the video in English and French, with the final content piece rolled out online and used at career fairs, colleges, and university recruiting expos across the country.