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Toronto, ON
M5J 2P1
New York
750 Lexington Ave
New York, NY
Brand / Design

Producing purpose-drive, human-centered narratives

When it comes to launching a new agency, it’s the people and positioning that set the legitimate players apart from the everyday freelancers on Fiver. Armed with a team of industry-leading cinematic storytellers, strategists and creatives, we solidified the agency’s positioning as the go-to shop for purpose-driven documentaries, academic and research-based initiatives.

We landed on a brand idea of “Eyes Wide Open” – the ability to produce content that introduces audiences to eye-opening experiences and new ways of thinking. We built out the team’s purpose, mission, vision and values before creating a unique identity that reflected the agency’s ethos and complemented existing client narratives.